Liverano & Liverano is located in the heart of Florence, occupying the exact same storefront since our doors first opened in the 1960s. We are the stewards of the Florentine tailoring tradition. When you walk through our doors, you enter the workshop of true artisans working with the same techniques, tools, and raw materials that others have for generations before them. History is palpable here.
Antonio likes to say, “Andiamo Avanti!” Let’s go on! So, we did just that. Several years ago we opened our own laboratory and workshop in Marina di Carrara, at the foot of the Apuan Alps, where marble quarries and pine forests meet the sea. It is an area rich in tailoring history and tradition. The workshop was born from Antonio’s desire to translate the passion and techniques of our bespoke garment craft into a more flexible production process. The result is Marina di Carrara, a space where we can experiment, develop and create in complete freedom and autonomy. The goal for the future is to make the workshop a point of reference for fashion design and experimentation, always keeping in mind the tradition to which Liverano & Liverano is closely linked.
We are passionate about our craft and have never forgotten nor taken for granted the position that we occupy. We are proud to represent the best in Italian and Florentine tailoring and the “Made in Italy” label. We work every day to contribute to and uphold the value and importance of what that label represents.
We would be honored and proud to show you our world that we are so passionate about. Next time you are in Florence or Marina di Carrara, we invite you to stop by for a conversation and tour of our workshops.
We hope to see you soon.
All people that work here shape the WORD of LIVERANO, the quintessence of elegance and style.
At a very young age, Luigi and I began working as assistants in tailoring workshops in our native region of Puglia.
At the end of the 1940s, Luigi left Puglia for Florence to work with Commesatti, one of the city’s greatest tailors. Two years later, at age eleven, I arrived in Florence to work with Luigi in his newly opened sartoria.
These were hard times, just after the war, mixed with strong feelings of hope as we were all aware of the fact that we were building a new future. Personally I was striving for very basic things like a house and a family.
In the 60’s I was starting to have more confidence with my technique, thanks to my brother’s support and mentorship. I was also starting to want more. I do not remember having a limit to my hunger for growing and developing. It was during these times that my brother renamed his sartoria to Liverano & Liverano, and it moved to where it resides today, next to the Arno river on Via dei Fossi.
I became the proud father of Valentina, and ambition kept growing. In our field, we all felt that a change was coming. There were no longer tailors in every neighborhood. I must confess that for me, it all seemed natural as I always considered the tailoring profession much more than clothing making.
In Italy we call it the “boom” years. Although fashion took over the market and tailoring became a niche sector, it was a perfect moment to differentiate ourselves by emphasizing and displaying our mentality of excellence.
A crucial decade for myself and my business. I can confess that these were the years when my dreams started to become reality. Our little tailor shop was starting to get international fame and recognition, and our core clientele became defined.
I lost Luigi – my brother, best friend, and mentor. Shortly thereafter, I had to face the death of my wife and love of my life, Paola. However, around the same time, my two grandchildren, Camilla and Niccolò were born, and they are my pride and joy. Between sad times and happy moments, I can say that my drive was never stronger.
The second decade of the 2000s was, and still is, dedicated to strengthening the business. We have created the Antonio Liverano School, opened the Marina di Carrara workshop, expanded into new markets, and invested important resources and effort in our quality control systems. Personally, I am in my 9th decade, and I have never been so curious and excited to face new challenges.
I am still full of grit and decisiveness, and surrounded and supported by my Liverano Fellows, I know we shall overcome whatever the future holds for us.
